Logo design is a graphic mark or element that represents a company, organization, or individual. Logo design can be a symbol, a wordmark, a combination of both, or a sign with a slogan. Logo design is used for public recognition, advertising, and identity.
Logo design can show what a company does and what it values. For example, Apple’s logo shows creativity, simplicity, and innovation. Nike’s logo shows movement, motivation, and perseverance. Disney’s logo shows imagination, happiness, and magic.
Logo design is usually designed for easy and immediate recognition. The best logos are simple and memorable. Designers should try to avoid unnecessary elements and instead focus on the message and purpose of the logo.