Graphic design is the art of conveying a message to the audience using visual tools such as letters, colors, shapes and images. Graphic design is used in various print and digital media and is sometimes called “visual communication”. The goal of effective graphic design is to inspire and inform consumers.
Graphic design as an activity and profession has evolved throughout history with changes in technology, social needs and visual creativity of leading designers. Ancient examples of graphic design can be seen in writings in China, Egypt and Greece. With the advent of printing and book production in the fifteenth century, graphic design also progressed in later centuries, so that typesetters sometimes designed pages by placing letters. In the late nineteenth century, graphic design emerged as an independent profession in the West, partly because of the specialization of work that took place there, and partly because of new technologies and commercial opportunities that resulted from the industrial revolution. New production methods led to the separation of the design of an information medium (such as a poster) from its actual production. In the twentieth century, technologies in the hands of designers reached a higher level, as well as artistic and commercial opportunities for design. William A. Dwiggins used the term graphic design in 1922 to identify an activity that was emerging.