Product packaging design is the art of creating the appearance of a product. The design involves selecting the materials, shape, graphics, colors and fonts that are used and displayed on the box, can, bottle or any other container that holds the product. Product design helps us to use the product easily. (For example, how do we drink our favorite beverage?) But this is not the only purpose of product packaging. Packaging also tells a story and provides a sensory experience that engages our senses. (Sight, touch, sound and maybe smell and taste) These details show us what the product inside does, how to use it, who it is for and maybe most importantly, why it is worth buying. In this ultimate guide to product packaging design, we will show you how to design your packaging in a way that conveys the right story. Before you start designing your packaging, there are three questions you need to answer:
- What is your product like?
- Who buys your product?
- How do people buy your product?
These questions help you understand the logistical requirements for your product packaging. For example, a cosmetic product may need more secure packaging. While a large product with odd dimensions may not need special delicate packaging and durability in transportation may be more important than its package design! Packaging plays a key role in selling a product. When your product is on the store shelf, it should catch the buyer’s eye. A stunning and unique design makes the buyer feel good and excited to buy.