Product packaging design

Product packaging design is the art of creating the appearance of a product. The design involves selecting the materials, shape, graphics, colors and fonts that are used and displayed on the box, can, bottle or any other container that holds the product. Product design helps us to use the product easily. (For example, how do we drink our favorite beverage?) But this is not the only purpose of product packaging. Packaging also tells a story and provides a sensory experience that engages our senses. (Sight, touch, sound and maybe smell and taste) These details show us what the product inside

Read More »

The meaning and importance of logo design

Logo design is a graphic mark or element that represents a company, organization, or individual. Logo design can be a symbol, a wordmark, a combination of both, or a sign with a slogan. Logo design is used for public recognition, advertising, and identity. Logo design can show what a company does and what it values. For example, Apple’s logo shows creativity, simplicity, and innovation. Nike’s logo shows movement, motivation, and perseverance. Disney’s logo shows imagination, happiness, and magic. Logo design is usually designed for easy and immediate recognition. The best logos are simple and memorable. Designers should try to avoid

Read More »

What is Graphic Design?

Graphic design is the art of conveying a message to the audience using visual tools such as letters, colors, shapes and images. Graphic design is used in various print and digital media and is sometimes called “visual communication”. The goal of effective graphic design is to inspire and inform consumers. Graphic design as an activity and profession has evolved throughout history with changes in technology, social needs and visual creativity of leading designers. Ancient examples of graphic design can be seen in writings in China, Egypt and Greece. With the advent of printing and book production in the fifteenth century,

Read More »